Brief Guide: How to Use Google Ads in Achieving Online Brand Recognition?

Online brand

If you need your brand to be recognized online, you need to position it for success. The top search engine optimization in Phoenix companies have consistently employed online advertisements to achieve success besides doing on-page and off-page optimization. This is not by accident. It is down to strategy and the use of proven marketing tactics.

Besides search engine optimization in Phoenix Google Ads is a primary platform for achieving brand recognition. This guide examines how this can be done effectively. 

Why Google Ads Make Sense?

Today’s companies and brands have been seeking to position themselves strategically in an increasingly digital economy. To compete and attract new customers in what is an intensely competitive environment is a big challenge. Only a highly targeted approach to advertising can work. That is where Google Ads come in. 

Google Ads – A Short History

The Google Ads service came to be just two years after Google itself was formed. Launched first in 2000 as Google Adwords, it quickly became the internet’s most preferred advertising platform. In 2018, it was rebranded as Google Ads. 

Understanding How Google Ads Work?

To make the best use of Google Ads, you need to know how the platform works. Remember this is exclusively an online marketing platform. Google Ads works under a system referred to as pay-per-click (PPC). PPC is the most popular form of promoting your website vigorously online.

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As a Google Ads client, Google will display your ads in various forms on the web. Google will charge you a small amount for every click made on your ad. As such, the approach is also known as cost per click or cost per impression (CPM). 

Is Google Ads Worth it?

Google Ads as a platform would only be good if it delivers results. A look at the statistics offers a compelling argument. Click-through rate is a term used to describe the number of online visitors who follow a link’s ad to the page with the advertised offer. For Google Ads, the click-through rate is around 8-10 percent. 

The primary advertisement format employed by Google Ads is Display Ads. They are primarily all-text and displayed on Google Search result pages. Every month there are over 180 million impressions created through Google Ads’ Display ads. 

The most important demographic to target on the web comprises those users who are ready to buy. 65% of the clicks made by these users are made through Google Ads. The integration of Google Ads on YouTube has also made them more effective. 

Important Features of Google Ads to Note

There are some important features unique to the Google Ads platform. You need to understand them to maximize the effectiveness of your ads. Here is a summary of the three most important features of Google Ads. 

Quality Score

Google uses a measure known as Quality Score (QS) to determine the performance of an ad. QS is used as an objective factor for determining the placement and visibility of ads on Google Ads. There is a handful of factors that determine the value of QS on Google Ads. These include the click-through rate (CTR), how relevant the chosen keywords are and the page’s performance on Google Search. The quality of the landing page is also an important factor. 

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Google Ads’ Bidding System

Google Ads makes use of a bidding system. As an advertiser, you select a maximum bid amount. This is the highest amount of money you are willing to pay for someone clicking your ad. To increase your ad’s placement, you should consider increasing your highest bid amounts. There are other proven strategies for effective bidding too.


Each ad placed on Google is given a ranking statistic known as AdRank. The higher the AdRank value, the more effectively the ad will be displayed. It means more eyes will see your ad. This translates to a higher probability of getting clicks and conversions. Your AdRank is determined by the ad’s highest bid multiplied by the quality score. This is a good option as people with low quality score can still get good AdRank by increasing their maximum bid amounts. 

Why Google Ads May Not be Working for You?

Google Ads is a versatile and potentially transformative platform for advertising your website. However, despite your best efforts, you may be met with frustration and failure. There could be several reasons why this is the case. One is that your quality score may be too poor. You can address this by increasing your maximum bid amount to give your ads better placement. Your ad’s poor performance can also be traced to selecting keywords that are too broad. Moreover, if your landing page is poorly designed, Google Ads will penalize you with poor rating and placement.

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